Hellmann’s Foodless Restaurant

A restaurant that serves dishes made with leftovers to raise awareness of the food waste cause.

As part of a major campaign to raise awareness of the food waste cause, the Hellmann’s mayonnaise brand held a Bring-Your-Own-Food restaurant. Each guest attended the event along with food items that were almost forgotten in their refrigerators. With the food brought from the guests’ homes, Gastromotiva’s chef David Hertz prepared incredible meals for the participants.

Awards:
Shortlist / Branded Entertainment
Shortlist / Experiential & Immersive
One Show

Agency: Geometry, Ogilvy UK, F.biz
CD: Ricardo Leme Lopes
AD: Vitor Araripe
CW: Felipe Gaúcho