A traditional brand of beef jerky in the US, Jack Link's challenge was to launch in Brazil, a market where it's product category is virtually unknown. The strategy was to start with new set of products to establish the "meat snack" category.
To appeal to young consumers, we tested new product names and revamped their visual identity, inspired by the current trend of high end barbecue and gourmet burger, to position Jack Link's as an young and fresh American brand.
We created a packaging system that allows for new products development being launched fast and tested in market.
Agency: Geometry
CD: Ricardo Leme Lopes
AD: Vitor Araripe, Luna Uaná