A fabric softener activation that focused on empowerment through fashion.
Following the global campaign, the brand experience effort in Brazil was focused on fashion world to spread the message that you can have anything you want if you dress for it. That’s why Comfort teamed up with startup Help to Dress and launched a pop-up store offering a personalized style consulting and empowering the visitors.
Agency: Geometry
CD: Ricardo Leme Lopes
AD: Vitor Araripe, Alexei Potemkin
CW: Felipe Gaúcho
PD: Leo Mangiavacchi