Gen Z people want to shine. It means they want to capture their best moments with quality to share with friends on social networks. No one wants dark or blurred photos. So we embrace the target behavior to tell them the product benefits and make an emotional connection. With Moto G7, they will capture the perfect shot to shine.
Agency: Geometry
CD: Ricardo Leme Lopes
AD: Vitor Araripe
CW: Felipe Gaúcho